In a fast-paced setting like an airport, every second counts. Clear communication and efficiency are key, especially in food retail.
Panos at Brussels Airport knew it was time for a change and chose EasyRack to make the switch to digital price tags. Goodbye paper, hello smart and seamless pricing. Weg met papieren prijskaartjes, tijd voor efficiëntie en een moderne look.
From paper to digital
Before teaming up with EasyRack, Panos was still using traditional printed price tags in their Brussels Airport locations. But with a world becoming more digital by the day, it made sense to gradually modernise all marketing and communication tools.
Their request was simple:
"how can we modernise our marketing and communication in-store without making things too complicated?"
That's where EasyLabel comes in, EasyRack's division specialised in electronic shelf labels. Together, we quickly found the right combination of hardware and setup that fit their stores, their products, and their visual identity.
Technology that works for your team
Electronic price labels were completely new for the Panos team. Thanks to hands-on support, they soon learned how to work with the different platforms and update pricing remotely, without hassle.
That support doesn’t end after installation. We stay available and continue to advise, which is important, because Panos has already expanded their use of our digital tools beyond pricing alone.
What's the result?
Since going digital, Panos has seen a real difference:
- Positive reactions from both customers and staff.
- Clearer communication on screens and labels.
- Faster updates, done remotely in just a few clicks
- More sustainable, with no more printed materials needed for every price change
Their marketing materials are now more modern, flexible, and aligned with their fast-paced retail environment.
Thinking about ditching the paper in your store too?
With EasyLabel, your pricing becomes smarter, faster and more futureproof — without extra effort.